The Agri Business Division of a large Indian conglomerate collaborates extensively with more than 10,000 farmer partners across 170 villages covering over 35,000 hectares to provide its customers with the finest spices that adhere to stringent food safety norms. The client is uniquely placed to execute large-scale farm-level interventions with a focus on sustainability of agricultural production and environmental resources – and improved livelihoods.

Client’s challenges:

• Data capturing was a primary challenge as field agents recorded farm data and other information manually, which resulted in data inconsistencies
• Absence of data visibility during the production stage
• Lack of critical information about field activities on a regular basis

How Cropin helped?

The client partnered with Cropin to leverage its solution. Cropin digitized farmer and farm data and geotagged it. This enabled digital monitoring and management of two crops (chili and cumin) spread across four states of India. Cropin provided customized reports on field observations that supported the management with real-time, insightful decisions. For the farmers, Cropin extended alerts on pest infestations and crop diseases, and advisories on proactive management of pest attacks.

Impact:

• 56 field agents out of 66 digitized
• 4200+ farmer profiles captured
• Covered 24,000+ acres of land across four states of India
• 100% visibility on farm operations