AWBA is one of the largest manufacturers and distributors of agrochemicals in Myanmar. It employs over 1500 agronomists to cater to 3.5 million farming families. AWBA’s mission is to offer high-quality, sustainable solutions and services to its farmer customers while enriching and empowering rural farming communities.

Business objectives

• Increase business in a sustainable manner
• Capture plot-level information while providing product demonstrations
• Address in-field challenges efficiently
• Extend satellite- and weather-based advisories to farmers
• Educate farmers on the benefits of AWBA’s products

How Cropin helped

Cropin supported AWBA in its marketing exercise and dealer management. Digitization created a farmer database where it published/pushed the impact metrics and educated farmers. It further helped with the customization of products and empowered farmers with the latest information on upcoming events. Cropin also helped share the best farm practices to enhance productivity and developed customer loyalty for the AWBA.

Impact

• Efficient management of 15,000 strong sales and farm teams
• Enabled farmer engagement and loyalty
• Managed and tracked dealers/distributors
• Visibility of high-density and low-density sales points
• Understood farmers’ challenges