East-West Seed, a 40-year-old privately-owned Dutch agricultural company, is a market leader for tropical vegetable seeds in Asia and among the largest vegetable seed companies globally. It envisioned a business transformation to achieve 100% visibility by transforming operations end-to-end – from sowing to harvest.

The Client’s challenges

The key business challenges faced by the company during the implementation of this transformation were:

• Expensive and cumbersome manual data capturing process
• Loss of data
• No visibility on activities of field staff
• Absence of precise performance assessment methods for each seed variety
• Roadblocks to monitoring the quantum of agrochemicals used by farmers
• Inconsistent tracking of seed performance down the value chain

How Cropin helped

The client deployed Cropin Grow (SmartFarm) across six countries in Asia (Indonesia, India, Thailand, the Philippines, Myanmar and Vietnam). This resulted in remote monitoring and tracking that helped manage all processes, from sowing to harvest. This offline economic data collection provided visibility to seed varieties and field operations and ensured production accuracy with traceability of input resource for execution. The multilingual secure support system enabled farmer engagement and provided accurate output predictability using historical data, satellite imagery, weather data, AI/ML, and big data.

Impact

• Area audited: 21,624+ hectares
• Farmers registered: 14,200+
• Crop varieties covered: 400+
• Field staff empowered: 272
• Crops recorded: 35+