#WorldsFirstIntelligentAgricultureCloud
From Seeds to Smiles:
How Cropin Helped a Leading Potato Processor Cultivate Success
Meet our Canadian client – a potato powerhouse! They’re one of the world’s biggest names in French fries and potato specialties. Their fries are on the menus of major fast-food chains, hotels, and restaurants across India and the subcontinent! They’re a household name. Cultivating potatoes for crispy French fries is a business critical process for the company commitment to excellence.
The Client’s challenges
Some of the key challenges faced by the client were:
- Managing a sprawling potato empire, but with outdated tools and limited visibility. That was the reality for our client. Manual record keeping led to inconsistencies making it tough to pinpoint the best farms and keep track of operations.
- Real-time monitoring? Forget about it. Visibility on farm activities was lacking, farmers were deviating from activity schedules, resulting in suboptimal crop yields, inefficient resource use, and higher costs.
- And let’s not forget the package of practices (PoP). It’s like the secret recipe for good crop yields and overall farm productivity, but without clear guidance, farmers were struggling to get it right.
- Add to that the puzzle of choosing the right inputs and managing field activities like dehaulming and rouging. It was a complex landscape for this CPG giant to navigate.
In short, they needed digital transformation to bring their farming operations into the 21st century and move away from the chaos of manual data management. They needed a digital support system to manage farm data, enable near real-time monitoring, and boost overall efficiency.
How Cropin helped
Enter Cropin, the farm management and intelligence platform that could do it all. Cropin Grow equipped our client with features to digitize everything from geotagging farm plots to monitoring input usage and weather conditions, offer pest and diseases advisory to farmers, etc. With Cropin, this CPG giant could manage farm data like a pro: No more manual mayhem! Finally, they could monitor farm and field staff activities in near real-time, make data-driven decisions and optimize operations. The enhanced data capture accuracy increased productivity and profitability.
Impact
Cropin helped the client to digitize & enable
- 3250+ Farmers
- 4600+ Plots
-
13750+ Acres of farm land